How Wabimail works
Plain answers about your newsletter, your contacts, writing and sending issues, and your account. Building with the REST API or MCP? See the API and MCP docs.
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Your newsletter
Newsletter settingsName, sender, website, signups and the emails new subscribers get.Sender addresses and domainsSend from the shared address, or from your own domain once its DNS records are in, and what happens when one changes.Website and signupsEach newsletter's website, its issue pages, and how people sign up.Website analyticsGoogle Analytics, Tag Manager, the Meta pixel and your own code on your website: where each ID is and how to check it works.Team membersInvite people to a newsletter as admins or members, what each can do, writing a draft together, and removing them.Design and themesPick a theme for your website and emails, then change its colors, fonts and shapes.
Contacts
ContactsStatuses, selecting many at once, each contact's page, first names, tags and fields, segments, the ways to add people, exports and deleting.Importing contactsBring your list from another platform as a CSV file, with names, tags and fields, and what the import leaves out.List cleanupWhat happens to contacts who stop opening: a last-chance email, then dormant.
Writing and sending
Writing an issueThe editor, the author, pictures, buttons, HTML blocks, moving and deleting blocks, names and fields, sections for some readers, the footer, the preview and test emails.Sending and schedulingThe checks before sending, email, web or both, send now or later, who gets it, first sends in steps and reports.Sending paceWhy new contacts go in steps, why a new domain's Gmail readers can get a send the next day, and what happens when Gmail asks to slow down.Bounces, complaints and pausesWhat bounces and spam complaints do, when a send pauses, when an account is blocked, and a test in spam.
Account
Plans and billingWhat counts as an email and a subscriber, the monthly limits, and changing or canceling.API and AI assistantsRun everything from code, or from ChatGPT, Claude and other assistants.Your accountSigning in, connected apps, and deleting or restoring your account.NotificationsThe bell in the dashboard: what needs you, like a paused campaign, and news, like a finished import.
Common questions
- Why do some Gmail readers get my issue the next day?
- Gmail is careful with the first emails from a new domain. So on its first day, Wabimail sends an issue to its first 2,000 Gmail readers, and the others get it the next day. Readers on other inboxes get it right away, and a domain of your own you already send newsletters with isn't held back. Read more
- Why did my campaign pause?
- Too many of its emails bounced, were marked as spam or were refused by Gmail as unsolicited: more than 2.5% hard bounces (at least 5), 0.08% complaints (at least 2) or 2% Gmail refusals (at least 10). Emails already sent stay sent, and you can resume the rest from the campaign's page. Past 5% bounces or 0.3% complaints, the whole account is blocked. Read more
- Why do new contacts get my issue in steps?
- The first time you email contacts who never got an email from you, 2% of them go first, then 5% more 30 minutes later, then the rest 30 minutes after that, each step only if bounces, complaints and Gmail refusals stay low. A list with problems stops after a few hundred emails, before it reaches everyone. Read more
- What happens to subscribers who stop opening?
- With list cleanup on, a contact who ignored 6 issues in a row and showed no sign of life for 180 days gets one last-chance email instead of your issue. If they don't click it, they become dormant at your first send 14 days or more after it: they stay in your list, but stop getting issues and stop counting as subscribers. Read more
- Can I unsend an email?
- No. Emails can't be recalled once they go out. While a send is still going out, you can pause it: what's sent stays sent, and the rest waits until you resume. Read more
- What counts as an email?
- Every email Wabimail sends for you: issues, test emails, and welcome and confirmation emails. The count starts over every month, on the day your plan started. Read more